“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!”
― Hunter S. Thompson
The Unknown is not about being mysterious. It’s not that we couldn’t come up with a name and gave up. The Unknown is about a way of life. It’s trying things that scare you. It’s not knowing the future but going after it anyway. It’s about the adventure and all of those things that are on your bucket list. The Unknown is your first kiss or your last time jumping out of an airplane. You only have one chance at this thing called life, so make it count. Try anything, question everything, no regrets and most of all, live without boundaries.
We strive to live this culture ourselves. We try to show this in our beers, our merchandise, and mostly our lifestyles. We want to push the limits of what can be done and also do it with a smirk on our face. Our beer is one thing we take serious, everything else in life we don’t.
We are a company that makes beer. But, we want to be people that help a culture thrive. A culture of individuals who truly live life to the fullest and gain the greatest life experience not through television or books but through direct adventures. We will encourage this any chance we get. So our call to you is…….
STEP INTO THE UNKNOWN.
FROM THE TWITTERBOX
Stop 5. We cultured some yeast off of this southpaw. This beer is going to have the heart of a champion!… twitter.com/i/web/status/7…
WORD AROUND THE KETTLE
Brad Shell grabbed a jackhammer and literally broke ground at 1327 S. Mint St., in the building that will soon house the Unknown Brewing Company, which he hopes to open in September... READ ARTICLE.
DANIEL HARTIS-CHARLOTTE OBSERVER
A new Charlotte brewery has signed a lease for 22,500 square feet at the former South End Fieldhouse building on South Mint Street and expects to be fully operational at the site in October...READ ARTICLE.
CHARLOTTE BUSINESS JOURNAL
A new brewery is coming to Charlotte and they’re looking to have a big presence. The pitch is “Charlotte is a city of almost 2.5 million people with no major craft breweries in the region...READ ARTICLE.
NC BREW GUYS