“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!”
― Hunter S. Thompson
The Unknown is not about being mysterious. It’s not that we couldn’t come up with a name and gave up. The Unknown is about a way of life. It’s trying things that scare you. It’s not knowing the future but going after it anyway. It’s about the adventure and all of those things that are on your bucket list. The Unknown is your first kiss or your last time jumping out of an airplane. You only have one chance at this thing called life, so make it count. Try anything, question everything, no regrets and most of all, live without boundaries.
We strive to live this culture ourselves. We try to show this in our beers, our merchandise, and mostly our lifestyles. We want to push the limits of what can be done and also do it with a smirk on our face. Our beer is one thing we take serious, everything else in life we don’t.
We are a company that makes beer. But, we want to be people that help a culture thrive. A culture of individuals who truly live life to the fullest and gain the greatest life experience not through television or books but through direct adventures. We will encourage this any chance we get. So our call to you is…….
STEP INTO THE UNKNOWN.